ERIC is a modular intervention developed to address difficulties with Emotion Regulation and Impulse Control in young people who have substance use problems and mental health concerns.
ERIC’s vision is to translate complex, scientific psychological concepts into simple, clear and accessible key messages. Consequently the ERIC brand, that I created, is simple and clean and direct.
It is the goal of the brand to emphasise the concepts of ERIC, without relying on the written word (for example the development of low literacy resources). This is achieved by the use of icons, and by adhering to a simple, and straightforward aesthetic.
This work was undertaken on behalf, and with the collaboration of Green Scribble.